Now, they're thinkin'! I've proposed this idea for years! See article below...
"Disney CEO Robert Iger appears to be bracing himself for a war with theater owners over his determination to eliminate the delay between the time a film is released in theaters and the time it is released on DVD. In an interview with today's (Monday) Walt Street Journal, Iger said that he had hoped that other studio chiefs would side with him, but he said, "No movie studio really wants to be first because it's like going over the hill first in battle. They don't want to take the most bullets." He said that theater chains have threatened to reduce the number of screens his movies are shown in if he attempts to narrow the gap between their theatrical and DVD release. "We'll have a conversation with theater owners to see whether we can move them more peacefully," he told the Journal. "But I think in the end, it's going to have to be more by force than through negotiation or diplomacy." Iger indicated that he recently proposed to the theater owners that they sell Chicken Little DVDs in their lobbies and share the profits from the sales. "But there's so much fear now about change that no one wants to sit down and have a frank discussion."